We’ve included the following documents to help you implement a communications program to highlight your Campbell’s Let’s Can Hunger Challenge efforts.  The documents include guidance on how to approach the media, as well as “fill-in-the-blank” media materials that you can update and share with local media.

The documents specifically include:

• Tips on approaching local media
• A suggested timeline for involving the media
• Talking points about the program
• A release that can be customized for your local efforts
• A media alert that can be customized for your local efforts

Best of luck with your efforts!